What kind of designer I am
I work in close partnership with product management, engineering, leadership and subject matter experts to help companies reduce uncertainty and formulate go/no-go decisions.
I plan and drive the full product design cycle starting from stakeholder engagement to research and discovery, concept development, design, prototyping, implementation and evaluation.
An active player who connects well across levels, can lead a team and engage stakeholders.
Recent work
From hypothesis to product direction
Signum, 2024–2025
Signum regularly identifies potential product opportunities (new products, solutions, features) that could expand the value that the company delivers to its life science customers. Before committing resources to building, the business needs to understand whether the opportunity is real, what are potential solutions, and how they fit into the customers' existing workflows.
I led user research projects that answered these questions. I then designed concepts for the validated opportunities. Each project started with a hypothesis about a customer need and ended with a reframed or validated product direction, specific opportunity definitions, and often product concepts.
Ultrasound at home with AI
Novo Nordisk, 2022–2023
"Julia has done a great job working with us on our AI powered solution for ultrasound scanning of joint bleeds in haemophilia patients. Her keen insights and dedication to thorough iterative UX testing and development has been a key part in our efforts. I can recommend Julia for any project where thorough UX work is needed." — Lars Bryrup, Senior Innovation Consultant
UX/UI design work a blended hardware & software medical application.
- concept development
- UX mapping
- prototyping
- UI design
- instructional design
- user testing
Neonatal Resuscitation Course
Laerdal, 2019
A neonatal CPR course for doctors and nurses. A blended hardware/software medical training solution.
What I can help with
I plan, execute and communicate user research and discovery
I create user research and discovery plans that all stakeholders and team mates can understand and get behind. Working collaboratively with the team, I reach an alignment on the objectives and the scope.
Each piece of research comes with a clear summary of learnings. It also comes with a list of suggested action items and priorities that follow from what we learned. This approach supports making traceable product and design decisions.
I develop concepts and build prototypes
I do iterative concept development for product, UX, UI and service design. I love working collaboratively with others and facilitating cross-functional teamwork to create innovative and effective concepts.
My prototypes can be on all fidelity levels from paper mockups to functional prototypes with connected hardware. The choice of method depends entirely on what better helps a given project with its objectives and constraints.
I support UI design ops
UI design operations work involves improving the connection between UI design, development, and QA. A smooth and efficient communication between these roles helps to deliver high quality products. I implement best practices for design-to-dev delivery and train my colleagues on how to improve their process.
I have experience building design systems from scratch and maintaining them.
I employ a product approach and mixed methods research
Using a product approach, I help the team formulate assumptions and hypotheses. I then select the most appropriate methods for verifying those hypotheses based on the task at hand and the available resources.
I design and execute mixed methods studies that incorporate both qualitative and quantitative data.
I help instrument product and UX metrics to ensure that we are tracking the right metrics to inform our decisions.
I am a player-coach
I execute all the activities myself, and I also mentor and support more junior colleagues.
I see design broadly, and with my growth mindset I'm flexible in the scope of my role and my skillset. Content, product marketing communication, business model, data instrumentation and many other product aspects all impact the user experience.
Working on the UI features is not necessarily what brings most value to users and business, and my job is to be able to see if that is the case and to find what creates more value.
Other projects
Workout tracker redesign to meet a changing business strategy
Lenus, 2022
A new workout tracker for the online fitness coaching platform.
Redesign driven by the need to expand the business and to explore a new business model.
Smart workout planning to include automation
Lenus, 2021
Providing smart suggestions to coaches when they plan workouts for their clients.
Executing on the strategic direction towards supportive automation.
COVID-19 Decontamination Toolkit with Frolic Studio
Side project, 2020
A volunteer project to design a decontamination kit for N95 masks.
Frolic Studio's kit is a decontamination box that anyone can build on their own using off-the-shelf supplies. It uses UV-C light which is a proven decontamination method.
IoT + API: Thingy:52 + Airtable experiment
Side project, 2019
I started this project because I wanted to advance my JavaScript skills and learn how to interact with Bluetooth devices on the Web. It seemed like a cool little device, so I was curious.
This project is written in JavaScript. It collects input from two Nordic Thingy:52 devices into an Airtable database via Web Bluetooth and an Express server.